Absolut Electrik Night

Spark new, unexpected connections that happen when strangers let their guards down and take a chance.

Every year, Absolut celebrates the holiday season with a limited edition Electrik bottle. So they asked us to create a one-night-only stunt that would spark Lyft riders curiosity and create electrifying new connections. We invited NYers to to take a chance by selecting an Electrik blue rideshare in the Lyft app, getting to know their fellow passengers, before having the option to be mix up their night and dropped off at a mystery location that revealed an incredible event with DJs Cash Cash. Supported by paid and organic social, additional events in Miami, Los Angeles, Austin, and Chicago rolled out in the weeks that followed.