A revitalized community space for clean beauty lovers to come together and make more mindful choices – from how they move to the products they use.     

We discovered that clean beauty lovers are in search of community-focused wellness spaces. So we decided to clean up and makeover an unfinished, high-traffic space in Toronto, just like Sephora has cleaned up the historically messy, overly complicated clean beauty category.

The result: a 6500-square-foot permanent installation that turned one of Toronto’s grittiest locations into a wellness space that has garnered more than 263 million earned media impressions, a +6% awareness in Clean Beauty and a +15% category increase through brand experience and product trial.