Janssen — Generation Care
Caregiving is a universal aspect of life that, until now, has been largely feared, misunderstood, and hidden. Janssen believed it's time for that to change. So we came up with a platform to celebrate and empower the everyday people taking on the extraordinary role of caring for a loved one with a serious illness whose healthcare requires ongoing support.
In addition to a caregiver toolkit hosted on The Mighty, the Generation Care campaign also used a partnership with the NY Times “Modern Love” series to tell authentic stories of real caregivers.