Apple Marcom Interactive
Keeping it simple across 2 1/2 years, 3 teams, 23 product launches, and approximately 3672 headlines.
Coming to Apple felt like crossing into a super secret society of the industry’s cleverest writers and most discerning designers. I led copy efforts across the Interactive studio for more than 20 hardware launches, streamlining processes on the Apple Watch team and leading multiple projects, managing and orchestrating up to 45 copy decks at a time. I was also co-chair of the Pride@Marcom group, mentor for the Women’s Collective, and a featured speaker on several panels about gender, inclusion, and neurodiversity. Some highlights below:
Launching Apple Watch Ultra
Introduce Apple’s first superpowered watch made for athletes of all kinds.
Watch Ultra was created to be the essential tool for a more adventurous life. So we made a site that feels like an adventure itself. With breathtaking black-and-white visuals, captured in the most extreme locations around the world. Striking interactive moments that invite discovery. Immersive animation. Adventurous writing. And the power of an AR preview. And people loved it.
CANNES LIONS: SHORTLISTED — DIGITAL CRAFT
ONE SHOW: MERIT — INTERACTIVE CRAFT
Flexing my wordy muscle.
Nothing quite like landing hero lines that will be seen by millions…
